Hospitality Industry Marketing
At Scale Main St., we deliver comprehensive digital marketing solutions tailored specifically for the hospitality industry. Whether you run a hotel, boutique inn, resort, bistro, café, retaurant, or event venue, our approach combines local SEO, high-quality content creation, and targeted paid advertising to help you increase direct bookings and elevate your brand.
We understand the demands of hospitality marketing such as seasonal trends, guest expectations, and online competition. We work closely with you to boost visibility, attract the right audience, and turn searches into stays, referrals, and reviews. Let’s make your digital presence a strategic asset for growth.
Now more than ever, every dollar counts with sky high food prices, you can count on us for superior service and fair pricing.
Find Hospitality Industry FAQs
Find below commonly asked marketing questions according to different areas of he hospitality industry.
Hospitality Marketing | Grow Your Restaurant, Resort, or Venue with Proven Digital Marketing Strategies
Resorts
Q: How can digital marketing increase direct bookings at my resort?
A strong mix of local SEO, optimized booking pages, engaging social media, and retargeting ads can drive direct traffic to your site—helping you rely less on OTAs and increase revenue.
Q: What kind of content should a resort publish?
Photo tours, guest testimonials, experience-based blog posts (like “5 Things to Do at Our Beachfront Resort”), and seasonal package announcements perform well for both SEO and engagement.
Recreational Clubs (Golf, Tennis, Yachts, etc.)
Q: How do I attract new members online?
Focus on showcasing member benefits through local SEO, Google Business Profile optimization, and social content that emphasizes exclusivity, amenities, and community.
Q: Do reviews matter for private clubs?
Yes. Even private or members-only clubs benefit from positive online reviews—it helps with brand perception, word-of-mouth, and attracting the right kind of inquiries.
Hotels
Q: What marketing strategies help my hotel compete with national chains?
Local SEO, smart use of Google Hotel Ads, custom landing pages for events or group bookings, and a visually rich website help level the playing field against big brands.
Q: Should we focus on social media or paid ads?
Both. Social builds long-term trust and community, while paid search and display ads drive bookings during key seasons or events.
Coffee Shops
Q: How can digital marketing help my coffee shop stand out locally?
Optimizing your Google Business Profile, running geotargeted ads, and posting regular updates about your drinks, community involvement, and specials can boost walk-in traffic.
Q: Should I be on TikTok or Instagram?
If you have a visually appealing space or creative drinks, both are excellent. Instagram Stories and Reels work well for quick promos; TikTok is better for viral content and behind-the-scenes clips.
Franchise Restaurants
Q: What’s different about digital marketing for a franchise location?
You often need to work within brand guidelines, but local SEO, community-focused posts, and geo-targeted ads can help your specific location shine within the franchise system.
Q: How do I market multiple locations online?
Each location should have its own Google Business Profile and localized content to target the right audience in each service area.
Independent Restaurants
Q: What’s the most important marketing channel for independent restaurants?
Google and Instagram are key. One helps you get found; the other helps you get chosen. Together, they increase foot traffic and online orders.
Q: How often should we post on social media?
Aim for 3–5 times per week. Feature your dishes, chef stories, reviews, and behind-the-scenes content to build connection and loyalty.
Chocolate Shops
Q: How do I grow online and in-store chocolate sales?
Use high-quality product photos, SEO-optimized product pages, seasonal promotions, email campaigns, and social ads to target both local customers and online shoppers.
Q: Can Google help my shop?
Yes. A fully optimized Google Business Profile helps drive foot traffic and phone orders, especially during holidays like Valentine’s Day, Easter, and Christmas.
Candy Stores
Q: What kind of digital content works for candy shops?
Highlight unique treats, nostalgic items, and seasonal themes. Short videos of colorful packaging or candy-making behind-the-scenes can perform well on TikTok and Instagram.
Q: How can I market gift boxes or party favors?
Create landing pages for gift services and promote them through Google Ads and Facebook/Instagram campaigns during peak seasons or school event months.
Event Venues
Q: How do I get more event bookings through my website?
Create separate landing pages for different event types (weddings, corporate, birthdays), include testimonials and high-res photos, and optimize each page for relevant keywords.
Q: What platforms should I advertise on?
Google Search and Meta (Facebook/Instagram) are essential. Pinterest can also be powerful for weddings and milestone events with strong visual appeal.
Hospitality Marketing Premium Services
We understand, you are juggling H.R., procurement, budgeting, research and development, reviews, and the daily activities of your store, hotel, or venue. You might even be baking, making chocolate, or attending customers. You need an extra hand with marketing consistency. Someone you can count on to come up with new ideas, research trends, create graphics, take your pics and turn them into creative posts, update your website, send out an email blast, and manage paid campaigns.
Here is a holistic marketing package for you.
Built to drive bookings, boost visibility, and grow your guest and client base.
What’s Included:
- Ongoing website updates and technical SEO fixes
- Google Business Profile management (photos, posts, reviews)
- 3–4 social media posts per week, including Reels and Stories for every post
- Content creation (blog posts, specials, seasonal offers, events)
- Local SEO review and optimization
- Landing page creation for events, gift cards, or promos
- Optional paid ad management (Google, Facebook, Instagram)
- Monthly performance reporting with strategy insights
Pricing:
Single Location: $1,500 – $2,200/month
Multi-Location or Large Properties: $2,500 – $3,800/month
*Ad spend not included. Packages scale based on your goals and property size.
